• PureAyre Ad
    A PureAyre's ad campaign in Advertising Design class.
    This project is not used for any commercial issue.
  • In my Advertising Design class, I have been assigned to do an ad campaign for PureAyre, a pet odor eliminator. First of all, I have come with the idea of "Revive Your Pet" to represent with pet corpses because in my childhood I have always heard that animal corpses have absolutely awful smell so we have to use this eliminator to revive your pets back to life.
  • After the sketch revision, the copy text should be changed to a message which is more easily understandable and directly to readers. Finally, I have used a question "Your pet smells like a corpse?" to pause the readers to think then they will see the answer--the product next to the message.
    For art direction, representing a pet,doing normal activity in a regular place of its own, yet it looks like it is already died from different situations, accidents such as disease, being devoured by bugs, or even car collision.
  • T H A N K  Y O U