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Pure & Simple Café is an organic café that also runs a naturopathic practice. After hearing from a contact at the café that they needed a new log… Read More
Pure & Simple Café is an organic café that also runs a naturopathic practice. After hearing from a contact at the café that they needed a new logo, I did a bit of research and approached them about allowing me to handle their branding. Read Less
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Pure & Simple Caf
April - July 2010 | www.pureandsimplelife.com
Pure & Simple Café is an organic café in Waynesboro, PA, owned by David and Cathy Pence. Cathy is also a naturopathic doctor and runs her consultancy from the café. After hearing from a contact at the café that they needed a new logo, I did a bit of research and approached them about allowing me to handle their branding pro bono, among other projects. I also suggested that since Cathy runs a separate business from the café, and since their website was already registered under pureandsimplelife.com, that they split the identity of the café and the naturopathic practice with the names Pure & Simple Café and Pure & Simple Life, with different logos for each. They agreed, and I got to work. The following gallery details the process I took to create their current logos.
café logo, along with a tagline describing the kind of food they serve.



This is the open version of the final café logo. It was my thought that this version would be better suited for the website, window sign, cloth awning, and menus.
This is the solid version of the final naturopathic logo.
This is the open version of the final naturopathic logo.