Pure Oz Identity

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  • Pure Oz Identity
  • For three decades, Pure Oz has pioneered the art of the sheepskin boot. Where other manufacturers have moved offshore, using poor craftsmanship and materials, Pure Oz continue to use only the finest Australia Merino wool.

    By means of their own private tannery, Pure Oz curate the entire process, from sheepskin to boot. It is the high quality of this material that gives Pure Oz its signature lush texture and ensures its status as true luxury fashion.
    The understated logo is a monogram of the 'P' and 'O' and references the curled horn of the Merino Ram.

    Created at Paper Stone Scissors

    Creative Direction by Andrew Majzner

    Photography by Georges Antoni