Pure Benefit campaign

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  • Pure Benefit campaign
    @ Leo Burnett Budapest, 2009
  • Tax-evasion became a national sport in Hungary. In some sectors of services people don’t issue or ask for invoice as it‘s worth for both sides.

    Our task was complex: make people more law-abiding by changing their mindset about taxing and turn invoice into a natural part of payment again.

    The idea was that instead of punishing people, let‘s motivate them by rewarding those who contribute to the change and ask for invoice.