Puma Motorsport
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About

About

To help promote Puma’s connection with the motor sport industry, we worked with Neighbour to recreate the iconic Puma logo entirely out of engine… Read More
To help promote Puma’s connection with the motor sport industry, we worked with Neighbour to recreate the iconic Puma logo entirely out of engine parts. We created a comprehensive library of CG elements based on real parts that you would find in a variety of vehicles. It was then a case of tying these all together in such a way that the silhouette of the cat remained clear & legible, whilst retaining the detail of each component. Read Less
Published:
Client : Puma
Creative : Neighbour
CGI : MDI