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This has been a really great project for me as it is the perfect blend of Art and Advertising. The images were made almost completely in-camera, … Read More
This has been a really great project for me as it is the perfect blend of Art and Advertising. The images were made almost completely in-camera, using my candy sculpture and fabric-wrapping techniques. Each item tells it's own story through the image- for example the shoes have extra grip and cushioning which is illustrated through the candy and coils, the shirt with UV protection is illustrated through the sunglasses, the shirt is waterproof and i built an umbrella like sculpture and i added the water handle in post. Agency: Puma In House Creative Direction: Alex Lowe Read Less
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