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SportLifestyle brand PUMA® announced it will launch a revolutionary online experience on July 27, The PUMA 100 Metre Shop, inspired by Jamaican T… Read More
SportLifestyle brand PUMA® announced it will launch a revolutionary online experience on July 27, The PUMA 100 Metre Shop, inspired by Jamaican Track & Field’s greatest moments in time. The new Tumblr site fuses Jamaican and British cultures to produce original content from on-the-ground contributors in London and Kingston. It’s packed with portraits, stories, and event updates as well as hand-picked items from the highly anticipated Cedella Marley Collection. Read Less
Published:
The Puma 100 Metre Shop
A Tumblr Pop Up Shop Experience
The Puma 100 Metre Shop is a revolutionary online experience inspired by Jamaican Track & Field’s greatest moments in time; a breakthrough Tumblr site that is truly the fusion of content contribution, social discovery and e-commerce. The design is based on a 100 metre running track which builds it's content from the top and adds up until it reaches the 100 metre finish line. A metre indicator shows your current position and goes up and down as you move through the content.
Agency: Droga5