I was that kid in elementary school who was psyched when the back to school stuff came each year. I always loved the thrill of a sparkly new pencil case or a brand new notebook. For Puffs Back to School, I was asked to create a new character for the prexisting BTS monster lineup. With that childlike excitement in mind I aimed to create characters that would get kids excited like I was each year for back to school.
Hairy Family was used on other back to school advertising and promotions such as the coupons shown above.