Micheal A. Herbig of the Combat jiu Jitsu Academy approached me, a senior instructor at the school, to help him develop the brand for a holographic plate technology based band, called Proformanceband. The product is aimed at sports men and women with the goal of improving their athletic abilities with better balance, improved core strength and flexibility. In the packaging, a board, mounting the band within the box, contains instructions on how to do certain test to determine the quality of the band’s effectiveness. This brand, along with its competition, was an immediate hit and became worn by both athletes and regular folks alike. In 2011, the brand was redeveloped and has gained a new type of band, called the “Wippa Snappa”, design to reach out to a younger target audience. Don’t believe it’s effectiveness? Try it yourself.
proformanceband.com / combatjiujitsu.co.za