• This was a self initiated proposal that we decided to present to the client. Our aim was to refresh their current brand and bags in order to establish a better connection between the customers and the brand. To obtain this we created a minimalist approach on the logo which sits in the main parts of the bag; on its sides we’ve wanted to keep the edgy feel of the company and designed to have a contrast with the other clean areas, hence having a illustrative pattern. This was originally thought to be in grey and white, however it could also be made in CMYK colours. The pattern is also being used on the boxes for the shoes and the wrapping paper creating a cohesive look.
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