Our aim was to refresh their current brand and bags in order to establish a better connection between
the customers and the brand. To obtain this we created a minimalist approach on the logo which sits
in the main parts of the bag; on its sides we’ve wanted to keep the edgy feel of the company and
designed to have a contrast with the other clean areas, hence having a illustrative pattern. This was
originally thought to be in grey and white, however it could also be made in CMYK. The pattern is
also being used on the boxes for the shoes and the wrapping paper creating a cohesive look.