Add to Collection
About

About

ProCo were originally a print company, but now offer many new services. It was begging to make life complicated for them, so they needed a way to… Read More
ProCo were originally a print company, but now offer many new services. It was begging to make life complicated for them, so they needed a way to show their business in a simple but interesting way. I decided that the best way would be to represent their services visually as well as talk about them in a brochure. Always one for a challenge, I created a 14 meter long set from paper, props and items we found at the ProCo factory. I hand made every item including a meter long 3D rainbow, a cardboard city, a pot plant and a miniture post box. We hired a warehouse to set up the scenes up and shot them all in one week, stitching them together to make a long pull-out for the brochure. We were also commissioned to art direct and shoot photography for the editorial pieces inside of the brochure, as well as staff portraits. Photography by Tom Jackson Read Less
Published: