Rebranding Pro Advantage by Vistaprint
Our current look lacks an understanding or visual tie to our target market. To solve this problem,
we utilized a well-known symbol in the creative world (the command sign or Gorgon Loop).
“Command P” (as a key command shortcut) means “to print.” By creating the command sign with four P’s,
we are noting the P for print and the P in Pro Advantage to bring out the feeling of mastering our industry and trade.