Kalos Corp. is an engineering consulting group based out of Dallas, Texas. They specialize in solving demanding construction problems in complicated structures. After successfully working with Richard Meier & Associates on the Paley Center for Media, Kalos Corp. began thinking about branding their group to celebrate their burgeoning success.
They desired a logo mark that was simultaneously complex and elegant. They wanted it to be clear that their business was centered around large projects of a high profile nature. They wanted it to evoke a sense of "cerebral strength"
Instead of abstracting the group's ideals, a unique direction was put forth to define the mark by an actual project they had done. The Paley Center for Media being their high success at the time seemed like a great starting point. After exploring the structure, taking over 300 photos, making several sketches and even taking textural rubbings the logo went into development. The resulting mark was heralded by the group and applauded for successfully reaching it design goals. The logo process was later expanded into a brochure design used by the sales team.