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About

About

A mix of my favourite print and outdoor ads I made for different clients.
Published:
Crystal Poster
Poster for the Crystal Festival, a creative festival organized in Crans-Montana, Switzerland.
Out-of-the-box thinking is often what really makes the difference.
It's the kind of thinking that moves away in diverging directions, leading to novel ideas. 
That's why we chose this key visual, because we think this is exactly what Cristal Festival 
is looking for every year since 2001: creativity, simplicity and effectiveness.
Credits

Executive Creative Direction: Francesco Emiliani
Copywriter: Serena Pulga
Art Director: Andrea Pioppi
Split Ends 
Pantene Shampoo against split ends.
Credits

Copywriter: Serena Pulga
Art director: Gaetano Cerrato
NeverAlone
A toll-free phone number that answer to every kind of question.
In italian, we use "to know one (thing) more than the devil" to say "to have more than one trick up one's sleeve" and the campaign had to be number-centric to make it memorable.

So the title is:

008 008 008 0054 knows one more than 666.

Neveralone answer to every kind of question, wherever you are and whenever you like. Try, it's free.
Credits

Executive Creative Director: Francesco Emiliani
Copywriter Supervisor: Claudia Bavelloni
Copywriter: Serena Pulga
Art Director: Giovanni Nava
Illustration: Giovanni Nava
SuperEnalotto
Unlucky in love?

Today's jackpot is € 73.300.000
Money doesn't grow on trees. You''ll be able to hang some on it.

Today's jackpot is € 61.300.000
Libenar
A physiological solution is here to solve the dramatic case of babies' stuffed tiny noses.
ENG

Libenar and the dramatic case of the stuffed nose.

5 litres of tears.
3 insomnia days
1 easy solution

Libenar is a rapid and drugless help for the baby's stuffed noses.

Libenar. Free nostrils to breath the world.
Credits:

Executive Creative Director: Francesco Emiliani
Associate Creative Director: Barbara Cicalini
Copywriter: Serena Pulga
Art Director: Federica Facchini
Illustration: Elena Prette
Impresa Semplice
for Mum's day.
ENG 

Title: If you feel realized, he'll see it too.

Baseline:
Telecom Italia Impresa Semplice wishes happy Mother's Day to all the women whose job is not only being a mum.


Credits:

Executive Creative Director: Francesco Emiliani
Copywriter Supervisor: Simona Angioni
Head of Art: Francesco Fallisi
Senior Art Director: Alice Pozzi
Copywriter: Serena Pulga
Photographer: Alberto Aliverti