Ron Barceló Imperial
This is a print campaign proposal directed to people
with little time to enjoy life. We don't ask them to change
their lifes. We suggest them to measure it differently.
Canal Plus X films
X rated films is known for being abundant in many things; not in subtlety.
We wanted to communicate a season of amateur X films refering to sex
through homemade scenes without explicit sex at first glance.
Back in 2010, Beiersdorf called DRAFTFCB worlwide for the pitch
of its total global account.
Because of this we were transferred for 5 weeks to Hamburg and NY offices,
working with the international creative team, till the end of the pitch. We won.
This is the print campaign that we presented for the strategic concept
Key visual designed in 2009 for the spanish edition of Superbrands.
The goal of Superbrands is to identify those brands which perform
above and beyond others within the market.
Be a Malevich
Be a Malevich is a puzzle of white geometrical pieces based on the artistic
movement started by Kazimir Malevich: suprematism.
We wanted to decrease the intelectualism
and aggregate a healthy dose of irony for its print campaign.
In collaboration with
Macondo and other written landscapes.
The town described in "One Hundred Years of Solitude"
was the name we proposed for my mum's writing workshop.
In collaboration with Natalia Latorre.