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This was a advertising assignment given in school, to find a fresh way to market a traditional Asian product to the young working crowd in Singap… Read More
This was a advertising assignment given in school, to find a fresh way to market a traditional Asian product to the young working crowd in Singapore. The combination of photography and digital painting has allowed me to experiment and achieve this plasticine like illustration that's visually interesting. Read Less
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This was a print ad from a 3 part print Ad series targeted at Singapore's work force. In Asia, people turn to chicken essence as a kind of herbal energy replenishment for their well-being. The assignment was to find a fresh way to market something 'old school'. I worked with photography and digital painting to produce the interesting plasticine effect.