Prime Time Fall Fashion. As the theme suggests, it is all about Prime Time TV series and Fall Fashion.
This project is a joint collaboration between a fashion retail store (Robibsons) and cable operator (Singtel mio TV). Targeting at female PMEBs, the purpose of this spot is to showcase labels under Robinsons via the fashions seen by the key actors and actresses in US TV shows such as Nikita, The Mentalist, The Vampire Diaries, Desperate Housewives etc, while at the same time, to shout about the wide variety of prime time tv shows we have under mio TV's Season Pass.
This spot was aired in Robinsons in-store monitors as well as on mio TV platform.