The Juice We've Grown '11
This is an integrated campaign for one of the last remaining independent juice brands in Russia, Pridonye Gardens («Сады Придонья»). Everything was shot in the actual gardens — with handcrafted machines used to demonstrate various product facts and benefits. The campaign consisted of TV films promoting the website where one could walk through the gardens "for real", using a custom Street View tech. We shot more than 100 km of the real gardens with a 360º camera and "gamified" the experience by adding the achievements for avid explorers.