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Brand: Lancôme Product: Génifique Event Category: Press Conference Audience Size: 100 Invitees Target Audience: Top Beauty editors of wome… Read More
Brand: Lancôme Product: Génifique Event Category: Press Conference Audience Size: 100 Invitees Target Audience: Top Beauty editors of women’s / lifestyle press, VIPs and Industry Professionals Event Objectives: To make a strong impact on journalists and VIPs with an innovative, cutting edge, and luxurious press conference Brief: The press Conference needed to create an impact in terms of venue setup and scientific presentation of the product encouraging the journalists and the VIPs to get involved in the workshop and experience first-hand the Unprecedented Innovation - the First "Youth Activator" by Lancôme – Génifique Solution: To develop a futuristic, scientific, luminous yet luxurious themed setup to reflect the product characteristics To Host a Workshop to demonstrate the application technique and results of Génifique on the skin with Lancôme Skincare Experts Services Provided: - Pre-event management - Venue finding and venue management - Creative conception - Branding & design: set design, printed invitations, information booklets, Press kit, etc. - Catering - Production: a- Communication and decorative materials b- Stage set design, workshop counters and display stands, full audio visual setup, graphics, lighting and sonic effect - Post-event activities Read Less
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