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Presidio Graduate School ads that appear in Chinook books within three different markets promoting their MBA and MPA programs targeting Generatio… Read More
Presidio Graduate School ads that appear in Chinook books within three different markets promoting their MBA and MPA programs targeting Generation Y audiences. Read Less
Published:
Presidio Graduate School Ads
Full Page and Sidebar Ads
During the summer of 2012, Presidio Graduate School started a new campaign targeting Generation Y audiences with their "Old School / New School," concepting. The first series of ads were published in the Chinook Book
to bring awareness to the brand and the school's objective of bridging the gap between commerce and the common good.


As an extension of the organization's existing branding, we used iconography to paint a picture of the linear, static and negative associations that are attributed to traditional business that yield unsustainable outcomes.
In contrast to that, the right side of the ad reflects the shift to alternative approaches that integrate the use of innovative technologies and approaches representative of the "New School," way of thinking, which are in alignment with Presidio's MBA and MPA programs.
 Using a similar format to the previous ads but for a different application, this one is intended for audiences at the SRI conference (The Conference on Sustainable, Responsible, Impact Investing.) The ad focuses on the word "Intention," to convey how investment dollars directly impact the growth of our communities and the potential of creating change within urban areas of development. In the last square I reversed out the image of the farm against the backdrop of the cityscape to show how interconnected our agrarian and urban spaces are to one another.
Alternate concept for the ad that was not used.