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President’s Choice, or PC, is a private label owned by Loblaw Companies Limited. The challenge for the re-design of the existing Italian Soda lab… Read More
President’s Choice, or PC, is a private label owned by Loblaw Companies Limited. The challenge for the re-design of the existing Italian Soda label was to create a wrap that would compete with the other brand name products around it, as well as, adhere to all Canadian food packaging standards. Black and white photography paired with an elegant label is wrapped around the entire surface of the bottles in an attempt to visually increase the value of the PC brand. Read Less
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President's Choice Italian Soda
Chinotto
President’s Choice, or PC, is a private label owned by Loblaw Companies Limited. The challenge for the re-design of the existing Italian Soda label was to create a wrap that would compete with the other brand name products around it, as well as, adhere to all Canadian food packaging standards. Black and white photography paired with an elegant label is wrapped around the entire surface of the bottles in an attempt to visually increase the value of the PC brand.