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Hatching from the egg, the birth and awakening of a chicken ready to face the real hard life after a formation and maturation process . A similar… Read More
Hatching from the egg, the birth and awakening of a chicken ready to face the real hard life after a formation and maturation process . A similar process as a student designer, for this reason the Award Ei! has born. Read Less
Published:
Premis Ei!
ELISAVA, Escola Superior de Disseny i Enginyeria de Barcelona.


Hatching from the egg, the birth and awakening of a chicken ready to face the real hard life after a formation and maturation process . A similar process as a student designer, for this reason the Award Ei! has born.

While Hansel Schloupt and Oriol Castellar were in their last year, they proposed to their university to create a student design award. In order to promote the work of their students and to recognize their effort and help them to enter in a new phase of life: the workplace.

The campaign is an abstraction of the process of  chicken´s birth. To relate the trophy with the campaign, the inner membrane of the egg was the perfect match to describe the feeling of coming out and be selected! 
 
The trophy, representing the excellence and complexity of design with its geometry, is made ​​of ceramic from a rapid prototyping model, expressing a fragile sensation and prestige to the student. The winner opens the trophy discovering the inside finished of bathed gold 18 karat contrasting with the painted iron cover 
running with magnets.
 
A perfect match between conceptual and functional design, excellency and simplicity, communication and sensations, digital and craft process.

Industrial design
Hansel Schloupt 
 
Graphic design
Oriol Castellar

Collaborations
Francesc Moretó
Alexander Schmidt
 
With the support of
Salva Fábregas
Taller de disseny d' ELISAVA

Trophy photography
Antoni Porras

Award ceremony photography
Frederic Camallonga
 
Video edtion by
Stefano Rendon
All rights reserved to ELISAVA