Premiere

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    Premiere is a boutique trade fair showcasing a carefully selected collection of local and international fashion labels which cater to a more exclusive sector in the fashion industry;
    it is co-located with Mercedes-Benz Fashion Week Australia.
    Using an existing brandmark, we built our concept around the idea of light and commisioned a custom LED sign to be the centrepiece of this edition's communications. 
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  • Completed in conjuction with Studio Alto