Add to Collection
About

About

purpose_visual identity for exhibition "Prehodi" client_ House of European Union in Ljubljana / in collaboration with Academy of Fine Arts and De… Read More
purpose_visual identity for exhibition "Prehodi" client_ House of European Union in Ljubljana / in collaboration with Academy of Fine Arts and Design, University of Ljubljana collaboration_biba košmerl & sara vrbinc methods_Adobe Illustrator, Adobe Indesign applications_ visual identity, posters, citylights, flyers, catalogue published_may 2013, slovenia, circulation_ 500 posters, 500 catalogues TASK_ to create a visual identity for exhibition titled 'Prehodi'. Exhibition's original purpose was meant to showcase perspectives of young slovenian artists (students of Academy of Fine Arts and Design - University of Ljubljana) on living in European Union. In accordance to the Week of Europe, House of European Union gave the exhibition spaces to them. CONCEPT_ our intention was to came as close to the concept of exhibited work as possible. Artist's message was relatively opened - the name itself 'Prehodi' could be translated into 'crossings'. For the brief, among their exhibited works were self-standing doors placed in the surpass, lots of jelly candies on the floor, simulation of elections (with vote-paper and given choices : for / against / againstfor), and a huge curtain with wall-print, that was stretched alongside the street in front of the gallery. SOLUTION_ Taking all of that as a starting point, we decided to bring visual language as close to that. We took typical blue color of European Union, and substituted yellow, for magenta, to represent change/intervension of the young generation. Because the main exhibition's message was passages and Europe itself, we used an organic shape that represents an stylized map of European Union; its multiple lines being europe's many borders. Outcome was a collection of irregular elements, changing as the shape and size of the European Union,which was used as a main object of visual communication. Another important communicator was defined through type - such choice of changing typographical characters was an intention to represent the diversity of nations in the European union. As minimalistic input there were pictograms created - each represented one place or form of the exhibited works. Read Less
Published:
purpose_ visual identity for exhibition "Prehodi"
client_ House of European Union in Ljubljana / in collaboration with Academy of Fine Arts and Design, University of Ljubljana
design_ Biba Košmerl & Sara Vrbinc
methods_Adobe Illustrator, Adobe Indesign
applications_ visual identity, posters, citylights, flyers, catalogue
published_ May 2013, Slovenia, 
circulation_ 500 posters, 500 catalogues
 
TASK_
To create a visual identity for exhibition titled "Prehodi". Exhibition's original purpose was meant to showcase perspectives of slovenian art students (students of Academy of Fine Arts and Design - University of Ljubljana) on living in European Union. In accordance to the Week of Europe, House of European Union gave the exhibition spaces to them. 
 
CONCEPT_
Our intention was to came as close to the concept of exhibited work as possible. Artist's message was relatively opened - the name itself "Prehodi" could be translated into "passages". For the brief, among their exhibited works were self-standing doors placed in the surpass, lots of jelly candies on the floor, simulation of elections (with vote-paper and given choices: for / against / againstfor), and a huge curtain with wall-print, that was stretched alongside the street in front of the gallery. 
 
SOLUTION_
Taking all of that as a starting point, we decided to bring visual language as close to that. We took typical blue color of European Union, and substituted yellow, for magenta, to represent change/intervension of the young generation. Because the main exhibition's message was passages and Europe itself, we used an organic shape that represents an stylized map of European Union; its multiple lines being europe's many borders. Outcome was a collection of irregular elements, changing as the shape and size of the European Union, which was used as a main object of visual communication.
 Another important communicator was defined through type  - such choice of changing typographical characters was an intention to represent the diversity of nations in the European union. As minimalistic input there were pictograms created - each represented one place or form of the exhibited works.