• Logo Variations
  • Prada Transformer by Rem Koolhaas/ OMA¬†
  • Print Literature¬†
  • Website http://www.prada-transformer.com
  • Designed by OMA, Prada Transformer was a temporary cultural pavilion situated on the grounds of Seoul's Gyeonghui Palace, housing a fashion exhibition, movie theatre, art exhibition, and special event space. The tetrahedral structure was flipped between each phase, fundamentally changing the configuration of the space. Our branding featured a transforming identity system, all the printed materials for each event (Fashion, Cinema, Art, Student Take-over), and a highly dynamic website.