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About

About

A fictitous urban residential development and branding brief, in East Perth. A student brief taken as part of my final year of study.
Published:
The Powerhouse is a hypothetical new world-class apartment development on the shores of the Swan River in East Perth. The development is based around the Old Power Station and is celebrated for its history, culture and lifestyle.
 
An upmarket, stylish and contemporary audience made up of predominately young executives interested in a soon to be thriving area. Not only is the area appealing to young executives, but is also appealing to new business investors.
 
The Powerhouse is derived from the commonly known Powerstation located in East Perth and its association with being a warehouse. The apartments are styled as New York City lofts.
 
All photographs taken by me.