Illustrated promotional posters to be placed in clubs and bars for the Potency Brand. Potency needed to re-position themselves in the student community as the shot of choice. The artwork needed to resonate with the target audience and spark interest in the brand.
The style of illustration in the poster was aimed at creating a playful interaction with the target audience by personifying inanimate objects found at a party, with their respective mannerisms. This provides the brand with a fun personality that communicates directly to the target audience, allowing them to escape with the brand into this fun party fantasy