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“The Chaumont Festival team wanted to refresh the student competition, embracing the diverse media that feature in graphic-design output: publica… Read More
“The Chaumont Festival team wanted to refresh the student competition, embracing the diverse media that feature in graphic-design output: publications, printed objects, video, interactive productions, etc.). In light of this, the judges wanted to invite the students to think about an essential component of graphic design: writing. Writing can put words to what images cannot explicitly say or convey. But this statement overlooks the role that the designer's choices can play in reading practices. The same text, in different media and with specific page or screen layouts, will be read and appropriated differently. As a result, there will be not one but multiple readings; not one reader, but readers. Formatting text and choosing a medium therefore amount to devising reading scenarios. And this is what the jury hopes to read, discover and test! Entrants are free to choose their text, although it is best to avoid casually choosing a text – as if for some laying-out exercise. The text can be in English or French. Whether it is written for the occasion or borrowed, its title and source should be mentioned.'' The selected Poem was ''Tabacaria '' by Alvaro de Campos (Fernando Pessoa). Read Less
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