POST OFFICE CHRISTMAS CAMPAIGN
C A M P A I G N S T Y L E – D R O P C A P S – B A C K G R O U N D S
As part of a fully-integrated marketing campaign the Post Office® is informing the UK of what they’re
doing to help make Christmas a little easier this year. The campaign launched this week in Print, Outdoor,
Online and in Post Office branches.
My role was to develop the look and feel of the ads and create artwork that could be adapted and translated
across many different media. The focus was to mix the traditional and contemporary to produce warm, Christmas spirited drop caps for the copy campaign and a range of supporting backgrounds.