The Positive Energy concept adresses the lack of knowledge and familiarity between existing technologies and people by bringing them closer together, showing them how it is possible to generate crean energy locally. By bringing technology directly into one's leisure, shopping or studying moments, and showing them where it is and what it is doing, the company gets them used to and interested in how it works. At the same time, consumers will get Positive Points as they buy on Positive Shops, which can be exchanged for prizes on a social media.
Its a movement to be spread: more and more places will want to become part of it. More and more consumers will get interested in those places, in green energy, in gathering points and spreading the movement to their friends, while enery companies get to sign a behaviour-change, innovative campaing that can make the world better.