The Verge (2011)
On a hot, sticky day back in August 2011, James Bareham was invited to the offices of SB Nation on 5th Avenue in Manhattan, to photograph Joshua Topolsky, Nilay Patel and the entire team behind one of the most eagerly anticipated consumer technology web sites to launch to date: The Verge.
The idea was to create images for the site that had a great ‘techie’ feel, inspired by the early advertisements for IBM and science editorials of the 70′s and 80′s – think pictures of Steve Jobs & Steve Wozniak in the garage, or classic editions of Omni.
But it was also important that these pictures retained the sense of the humor, as well as evoke the unbridled passion for technology that permeates everyone who was part of The Verge.
Though the original team was already working on the interim site 'This Is My Next' prior to the launch of The Verge, many (unsurprisingly) worked remotely. The specific date for the shoot was chosen as it was one of the few days that everyone from US and Europe was actually going to be in same room in NYC—some for the very first time.
With the brand new painted logo as the main focal point, the office was turned into a makeshift studio. The props were sensational: vintage technical gadgets of all shapes an sizes, including a mint condition Apple Newton and some truly huge mobile phones. The choices for wardrobe were eclectic in the extreme—think MadMen meets Wired. Everyone managed to come up with their own individual look, even if that look was to look like they didn’t have a look.
Client: The Verge / Vox Media
Creative Director / Photographer: James Bareham
Producer: Kyle Kramer (now Head of Production, Vox Studios)
Retouching: The New Cruelty