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About

I am a creative director based in London. I merge art, advertising, animation, copywriting, creative strategy, graphic design, illustration, movi… Read More
I am a creative director based in London. I merge art, advertising, animation, copywriting, creative strategy, graphic design, illustration, movie, music, photography, sound art, typography and problem solving skills to answer briefs and provide solutions. Artistically gifted. Strategically minded. Hands-on. Award winning. Passionate. Organised. Eagle-eyed. All-rounder. Read Less
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Summary
I am a London based creative director. I merge art, advertising, animation, copywriting, creative strategy, contemporary graphic design, illustration, movie, music, photography, sound art, typography and problem solving skills to answer briefs and provide creatively strategic solutions.

Artistically gifted. Strategically minded. Hands-on. Award winning. Passionate. Pragmatic. Organised. Eagle-eyed. A team player. An all-rounder. Here is a selection of commissions that I am very proud to have either designed or creatively directed since graduating in 1991:
 
 
Boys Toys!
BAE SYSTEMS's Hawk Advanced Jet Trainer (AJT) provides a cost-effective and flexible way to train jet fighter pilots all over the world. This dream job involved designing the aircraft's livery, a high-end coffee table brand book, technical specification document and extended marketing materials to help sell the plane abroad.

 
 
 
 
Sparking the imagination
Saudi Aramco's 'iThra' cultural program is designed to create learning and opportunities for young people in Saudi Arabia. This inspiring project involved the creation of a brand identity system that sparked young imaginations. This branding was purposely aligned to the 'infinte' nature of the King Abdulaziz Center for World Culture brand identity (which I also lead) currently being built in Dhahran.
 
 
 
 
Serious Money
Cinven is a British private equity firm founded in 1977 with offices in London, Paris, Frankfurt, Milan and Hong Kong. This holistic project started by suggesting a simplifed typographic logo and over a four year period expanded to their corporate literature, proposal design systems, stationery, above and below-the-line advertising campaigns, deal tombstones and interior signage. The stuff entrepreneurial design is made of.
 
 
 
 
Roll goods
Ahlstrom is a Finnish wood processing firm and a global manufacturer of speciality papers and non-woven materials. In layman's terms they produce 'roll goods' for customers who turn them into many thousands of products. This project involved the creation of their brand identity and roll-out across all touch points including website, print and signage. 
 
 
 
 
Win Win!
The England & Wales Cricket Board (ECB) is the governing body of cricket in England and Wales. It was created to combine the roles of the Test and County Cricket Board, the National Cricket Association and the Cricket Council. This project started out life as a pitch and was concerted into refreshing the crest, hand drawing the three lions, creating a bespoke ECB headline typeface, brand comms, sponsorship roll out and website application. In the cricket world it doesn't get much better than this. We won the ashes not long after it was rolled out. Win win!


 
Walk On!
Liverpool FC have won more European trophies than any other English team with five European Cups, three UEFA Cups and three UEFA Super Cups. The club has also won eighteen League titles, seven FA Cups and a record eight League Cups. I had a eureka moment with the ‘Walk On!’ shirt campaign, which was commissioned by Reebok and rolled out all over the world. Its purpose was promote the club's new strip ahead of the new season. Apple Corp tried to block this campaign. Paul McCartney wasn’t interested in being in the shot as he supports Everton. Ringo Starr was unavailable for comment.
 
 
 
Blue Moon
Ahead of each new season the club promotes their new strip, both locally and globally. I came up with the 'Blue Moon' campaign for the home shirt and the 'Dark Side of the Moon' campaign for the away shirt. The success of these integrated campaigns created further buisness from the club including a sponsorhip brochure, extended corporate advertising and other various B2B initiatives. I had a crack at updating the crest as a side project – full moon to them.
 
 
 
 
2006 FIFA World Cup Germany
The 2006 World Cup was one of the most watched events in television history, garnering an estimated 26 billion viewers, compiled over the course of the event. The final attracted an estimated audience of 715 million people. It was an honour to do this work.
Involved: Emblem/idea creation and creative direction.
 
 
 
2002 FIFA World Cup Korea/Japan
It was the first time the tournament was shared between host nations, it was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2:0 in the final. Whilst at Interbrand I was a member of the FIFA creative team. This role included working on all aspects of FIFA's brand which included the World Cup, dream job. 
Involved: Event emblem creation, design system, mascots, movie, brand books, guidelines, signage, sponsors, stadium dressing, poster and merchandising.
 
 
 
2003 & 2007 FIFA Women's World Cup
Context: The 2003 China tournament was postponed due to the outbreak of SARS which meant the tournament was switched to the USA as it had the infrastructure in place. A new emblem, look & feel, and stadium dressing were all created within six weeks of the opening match – a process that normally takes six to nine months. The emblem created for China was used four years later in the 2007 tournament. Involved: Emblem creation and creative direction.
 
Mott MacDonald Group
The Group has over 14,500 staff located in 150 offices, with revenues in excess of £1billion. Some of their more famous projects include Blackfriars Bridge, Mersey Tunnel, Channel Tunnel, Heathrow Terminal 5, Indira Gandhi International Airport, Sino-Singapore Tianjin Eco-City, Twickenham Rugby Stadium and Wembley Stadium. Involved: Brand identity refresh and creative direction.

 
 
Come on England!
The Football Association (FA) is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in England. This commission involved redesigning a St George supergraphic and the supporting brand identity system guidelines for the England football team – prestigious work! It was rolled out across the country, in print, online and all over Wembely Stadium. I was very proud to have been a part of the design process.