Peter McCabe's profile

Creative direction


Design & creative direction

Here's a selection of work I have designed or creatively directed – either as part of an agency team, working in-house or a client commission.

Aramco
Project: King Abdulaziz Center for World Culture
Commission: Brand identity / Visual identity
Agency: Siegel+Gale  •  Role: Lead designer



ArcelorMittal
Commission: Digital annual review / Digital annual report
Agency: Thoburns  •  Role: Creative director




Bank of England
Projects: Brand identity / Visual identity
Agency: In-house  •  Role: Senior creative



Bank of England
Projects: £50 & £20 banknote campaigns
Agency: In-house  •  Role: Senior creative




BAE Systems
Project: Hawk Advanced Jet Trainer
Commission: Aircraft livery / Corporate literature / Visual identity
Agency: Fathom  •  Role: Lead designer / Creative director




Cambridge University Press
Projects: UK Education / International Education
Commission: Brand creation / Visual identity
Agency: TILT / Peachy Studio  •  Role: Lead designer / Creative director




Cinven
Commission: Brand identity refresh / Corporate literature / Visual identity
Agency: Thumb  •  Role: Lead designer / Typographer




England & Wales Cricket Board
Commission: Emblem refresh / Visual identity
Agency: Whitestone  •  Role: Lead designer / Creative director




FIFA
Projects: 2002 & 2006 World Cup / 2003 & 2007 Women’s World Cup
Commission: Brand guidelines / Event emblem / Visual identity
Agency: Interbrand / Whitestone  •  Role: Creative midfield 




Jaguar Land Rover
Project: InMotion  •  Commission: Brand identity / Visual identity
Agency: Thoburns  •  Role: Creative director

Creative direction
Published:

Creative direction

Experienced design consultant specialising in corporate identity, brand communications and visual identity systems.

Published: