Indelible worked with Cressey Developments to design a logo and identity for a new rental property along Victoria Drive in Vancouver's progressive Eastvan. The development is licensed under a recent initiative by the City of Vancouver to be rental properties only in efforts to relieve the issue of housing shortage.
The units will primarily consist of 1 bedroom & studio apartments targeted at young professional and artists. We chose to design an identiy that reflected the neighborhood, it's community, and artistic expression shared by its residents. This translated into a mark that shows the name, Porter, in a rough distressed look, symbolizing the creative ideology of the ever revolving occupants of the building.
We developed symbols together with a color palette, fonts, imagery, and taglines to attract and inspire renters. "Live Where You Love." "Home Is Where The Art Is." and "We Are Porter." became slogans created to speak to the community, artists, and people that represent Porter.