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Project: Refresh identity and packaging for an iconic New Zealand children’s treat. Response: We found a new colour for stand-out visibility and… Read More
Project: Refresh identity and packaging for an iconic New Zealand children’s treat. Response: We found a new colour for stand-out visibility and freezer blocking. We put excitement back into the logotype. We replaced the “New Product Development” paradigm with “New Character Development” where every new product is conceived as a new personality, not just a flavour. We developed the individual personalities & traits around each new Popsicle to enhance character empathy and engage kids. And then, we named them. And, they even paid us to do it. Results: Typically, each new Pospicle has sold in excess of 200% of forecast - the new work has helped propel Popsicle to the brand on every (cool) kids lips. (There’s so much more to this story. How long have you got? We can bring some cold samples.) Read Less
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