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Challenge The Polyphony Foundation is dedicated to using the power of classical music to bridge the divide between Arab and Jewish communities in… Read More
Challenge The Polyphony Foundation is dedicated to using the power of classical music to bridge the divide between Arab and Jewish communities in Israel. As part of an awareness and fund-raising campaign, we were asked to create something that could be used as a gift to donors and also be sold at concerts. Idea Our solution was to produce a pair of t-shirts that literally bring two people together through music. One t-shirt has a drum on the back and a violin bow on the sleeve – the other has a violin on the back and drum sticks on the sleeves. Recipients are encouraged to give one shirt to someone they have differences with. In order to play music together, the wearers have to hug; making the point that music has the power to bridge the divide. Read Less
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As part of a brand awareness program for Polyphony, we created these t-shirts.