Polarkrill is a Norwegian healthcare product produced by Vitamail. It’s created from krill found in the artic ocean. Good Evening produced two visuals showing the benefits of the product and the branding. The visual below takes point in the fact that you can only see 10% of a iceberg. Based on this idea we created a female body represetning the iceberg. The 10% of the surface reflects the surface of her healthy skin, while the 90% underneat the ocean floor displays the inside of her body, heart, joints, veins.