• Plywood Presents 2012

    Identity, Design of Branding Materials, Illustration, Video Production
  • The creative direction and design for Plywood Presents 2012 pursued an embodiment of the event's goal to create a healthy dialogue surrounding social innovation between business leaders and creative professionals. Juxtaposing modern aesthetic through clean typography, photography, and infographics next to rich, illustrative typography and elements through hand-drawn components, the design sought to visually marry business and creativity - as well as complement the architecture and style of its retro-regal venue in the heart of the Buckhead community.
  • Top photograph, and all subsequent event photography, courtesy of Michelle Marie Photographymichellemariephotography.com
  • The Identity
  • Key Assets
  • Photograph by Russell Shaw
  • Photograph by Russell Shaw
  • Branding Materials for the Event
  • Attendee Bag (with Gifts from Sponsors)
    Custom designed satchel, made from upcycled vinyl billboard material
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  • Event Notebook
  • Intro Videos for Presenters
    Taking from the custom speaker "biography" videos on the website (shown below), a 15-second spot was created for each presenter as she or he came onto the stage.
  • Director/DP/Illustrator/Editor: Russell Shaw
    Music: "Seven Digit Clock" by Charles Atlas (charles-atlas.com)
  • Website Design
  • Chalk Art Announcing "Atlanta Innovations" Giveaway Contest
  • Website Articles
    Four custom designed PDF documents from authors: Jeff Shinabarger, Charles Lee, Sarah Robinson, and David Hieatt. They can be downloaded from PlywoodPresents.com.
  • Biography Videos for Presenters
    Director/DP/Illustrator/Editor: Russell Shaw
    Copywriter/Voice Over: Jeff Shinabarger
  • Identity for the Plywood Presents Problem Solving Competition
  • Email Campaigns
  • The Event
    All event photography courtesy of Michelle Marie Photography (michellemariephotography.com)
  • Musical guest: Zach Williams and the Bellow
  • Presenter: Neil Blumenthal
  • Presenter: Stefan Sagmeister
  • Presenter: Sajan George