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A set of cards designed to show a softer side to what is normally a very hard-edged subject matter for the purposes of reaching out and respondin… Read More
A set of cards designed to show a softer side to what is normally a very hard-edged subject matter for the purposes of reaching out and responding to a specific target audience. Read Less
Published:
Ploughshares Fund Cards 2011 "Soft" Series
Refreshing the look and bringing unity to the brand
Ploughshares Fund had not updated its greeting and condolence cards for over five years, in 2011. These cards were designed to address the more direct focus of Ploughshares Fund's mission - working toward the elimination of nuclear weapons - while still maintaining a softer feel for the target audience, which consists primarily of older, peace advocate donors and those who have donated in memory of a lost loved one.
The "Golden Crane" Card

This card uses original imagery and content to create a piece that connects to Ploughshares Fund's mission while using a color pallet and design that fits with the overall brand.

The top inside flap of the card features a brief summary of the story of Sadako Sasaki and the back of the card features Ploughshares Fund's mission and contact information.
I folded the paper crane using gold metallic origami paper and shot it in natural sunlight.
The card is designed for an A-6 envelope and was printed using offset print on a matte finished for elegance and easy write-ability.
The "Cherry Blossom" Card
Photo by Shane Lin.