• Plings

  • Plings, a search and discovery tool that helps teenagers find accurate and trusted sources of information about positive activities in their area, needed a new brand.

    The solution was to use a vibrant and youthful colour system that would appeal to the target audience. The ‘P’A mark was created using the Google style location pin cutting out from the 'P' of Plings. A vibrant and varied colour scheme is used to highlight how Plings caters for many different tastes.