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The Casinò Campione d'Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are tu… Read More
The Casinò Campione d'Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the casino and a dinner at one of its restaurants, and if they lose, free admission to the casino only. Read Less
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PLAY ON THE WAY

Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the casino and a dinner at one of its restaurants, and if they lose, free admission to the casino only.

Results:
+ 20% brand equity
+14% casinò admission
+9% admission of people who had never been to a casino before
ADCI AWARDS 2012 ITALIAN ART DIRECTION CLUBADVERTISING / UNCONTENTIONALBRONZE