Play by Play was originally conjured up by veteran illustrator George Bates
for a Nickelodeon Studios promotion. The work was so beloved, Nickelodeon wanted George's work translated into a working typeface to be used for other materials.
Alongside George, I took his hand-rendered letters and only with slight modification coaxed them into a typeface that preserves the nuanced imperfections and the slightly jumpy baseline. With two versions of each letter to be used in short bursts for headlines and one-liners, Nickelodeon was thrilled with the results.