- Planned Giving Materials
Ploughshares Fund print materials targeted at constituents likely to include Ploughshares Fund in their will
In 2009, Ploughshares Fund increased it planned gift marketing activities. This required a new slate of promotional print materials to inform donors and constituents about the planned gift options.
- The "Bequest" Brochure
This single fold brochure was designed with an olde audience in mind, somewhere between 65 - 75 years old. This that in mind, the typeface is larger and more white space is employed to increase readability. The imagery is intended to express a "down home" feel and evoke some feelings of nostalgia and desire to leave a legacy.
The whole package was mailed in a velum envelope so design considerations were made on the back page to facilitate successful mailing.
- IRA Rollover Buck SlipIn 2010, Ploughshares Fund mailed a buck slip promoting IRA rollover opportunities as an extension of the planned giving efforts. The buck slip featured the board chairman and carried through a similar design to previous planned giving materials.