Planetmars was a small freelance graphic design and illustration company that I personally started in 2009, while completing my studies at Cape Peninsula University of Technology. This campaign was used to create awareness of my work and to attract new clients via Facebook. The "advertisement's" don't indicate any information besides the title of Planetmars. These ads were used as teasers, a treasure hunt type marketing strategy, to find the Planetmars Design & Illustration at the end of the rainbow. Planetmars eventually gave way to Anchovi Graphic Design in 2011.