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A place where urban living met natural surrounds In a highly challenged marketspace, we needed to find a strong project identity to capture atte… Read More
A place where urban living met natural surrounds In a highly challenged marketspace, we needed to find a strong project identity to capture attention, and a compelling campaign idea that could create strong interest and enquiry for a new greenfield development. Our solution was an integrated approach that worked within Places Victoria's masterbrand guidelines. An 360 degree solution involved online and offline advertising, signage, sales collateral, and a strong experiential element through community participation, from local sports club associations to family fun days. Read Less
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In a highly challenged marketspace, we needed to find a strong project identity to capture attention, and a compelling campaign idea that could create strong interest and enquiry for a new greenfield development. Our solution was an integrated approach that worked within Places Victoria's masterbrand guidelines. An 360 degree solution involved online and offline advertising, signage, sales collateral, and a strong experiential element through community participation, from local sports club associations to family fun days.