Client: Niu · Barcelona
Naming, Art Direction & Branding
Niu is the Catalan word for “Nest” and is also the name of one of Barcelona’s Contemporary Artspaces, devoted to supporting emerging creators from a wide range of backgrounds and art expressions. They felt the necessity to broadcast their live acts and to have a music library to showcase the works they abundantly received from artists all around the world and from international netlabels under Creative Commons licenses…so they decided to create their own online radio station.
We proposed the name “Piu” because it rhymes with “Niu”, it has the same conceptual roots and sounds really friendly and informal, as the Artspace itself.
Currently it’s closed for maintenance.