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I want to introduce these toys newly, so I created the 'Pitara' brand. 'Pitara' is a Hindi word and its meaning is antique wooden box which is u… Read More
I want to introduce these toys newly, so I created the 'Pitara' brand. 'Pitara' is a Hindi word and its meaning is antique wooden box which is used to keep precious things. Therefore, I choose this brand name for Sawantwadi's wooden toys. I want to make these toys popular and bring their demand again which has lost. These toys are really interesting, colorful, simplified and safe for children. Like electronic toys these toys do not have any automatic sound or electric motion. So children can play with them with complete involvement. These toys are helpful to develop their imagination and observation. And I am sure This campaign would definitely convince parents and they will buy these toys for their children. Read Less
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          Wooden toys are the specialty of Sawantwadi, a small village of India. These wooden toys have long history. Many generations have been playing with these wooden toys. But still these toys have not any brand name. These toys are being sold in a very simple manner. Since Sawantwadi is a village, these people do not know the ways of advertising and marketing, not even technology. They are stuck to their traditional methods. I also had been playing with these toys in my childhood. But nowadays children's interest has been changed. They get attracted towards electronic toys. They even do not know these  toys do exist and their parents and grand parents had been played with these toys. Because of electronic toys and new branded toys these toys are being ignored by the people. Many toy makers have stopped their traditional business. Day by day this local art is vanishing. Being an artist I know the value of this local art and to give my little contribution I decided to work on this project. 
          For the research study I went to Sawantwadi. I studied the whole process of 'toy making'. I saw the market. I discussed many things with toy makers and shopkeepers about toys' history, sale, profit and their problems. I really felt sad when I saw they are working in the worst conditions. Previously many families were involved in this business and currently only four families are left which are maintaining their tradition. They face many problems such as shortage of raw material, inadequate facilities, less demand in the market and many more. They do not get much profit and after this generation this business is going to be fully stopped.

 
Research study
Work Place ( Wooden Toys' Factory)
Machinaries and Raw MAterial
Coloring Process
Workers At Work
Workers At Work
Sawantwadi's Toy Market
Display
Wooden Toys
    To introduce these toys newly I created the 'Pitara' brand. 'Pitara' is a Hindi word and its meaning is antique wooden box which is used to keep precious things. Therefore, I choose this brand name for Sawantwadi's wooden toys.  I want to make these toys popular and bring their demand again which has lost. These toys are really interesting, colorful, simplified and safe for children. Like electronic toys these toys do not have any automatic sound or electric motion. So children can play with them with complete involvement. These toys are helpful to develop their imagination and observation and I am sure This campaign would definitely convince parents to buy these toys for their children. 
Rough work
Teaser Ads
Teaser Ad 1
Teaser Ad 2
Teaser Ad 3
Opening Ad
Press Ads
Press Ad 1
Press Ad 2
Press Ad 3