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Wayfinding and signage design for an international law firm relocation.
Pinsent Masons
Office moves can be stressful affairs, especially when you’re an international law firm. Air has recently helped Pinsent Masons, whose new Crown Place building amalgamates the firm’s other London offices.
Air was appointed to develop signage and environmental graphics for the new sixteen storey head offices in central London. We were tasked with creating a modern and professional solution reflective of the brand’s identity. The brief included external, car parking and service signs in addition to the complete internal signing package.

Permanent glass effect acrylic sleeve signs with temporary foamex inserts allowed for the signs to be updated easily on a large scale. A series of bespoke pictograms were created utilising the Pinsent Masons ‘Mobius’ symbol.
The client has been extremely pleased with our work and the way in which we have overseen the implementation of all signs and graphics. Since this project, we have also been appointed to design their Worldwide Brochure as well as other marketing materials.