Add to Collection
About

About

Pinnacle is a brand answering a brief asking to 'make something dull, exciting'. It is an arrogant mortgage advice service that claims to be ‘t… Read More
Pinnacle is a brand answering a brief asking to 'make something dull, exciting'. It is an arrogant mortgage advice service that claims to be ‘the best mortgage advice in the world’. Current mortgage advice companies come across very tentative and generic so I decided to separate my brand from the competition by exclaiming it as the best and suggesting an uncompromising, ‘bullshit-free’ approach. Read Less
Published:
Pinnacle is a brand answering a brief asking to 'make something dull, exciting'. 
 
It is an arrogant mortgage advice service that claims to be ‘the best mortgage advice in the world’. Current mortgage advice companies come across very tentative and generic so I decided to separate my brand from the competition by exclaiming it as the best and suggesting an uncompromising, ‘bullshit-free’ approach.