Pinka - Cybernet Architects
Corporate identity for a web design studio
Our key focus was to create an amazing highly recognizable logo and brand identity for a web design studio named "Pinka". The corporate identity was carefully crafted knowing what it takes to bring the best solutions for a modern brand. Pinka is a high-end web design studio formed by a team of creative web designers & developers with commitment to innovation, specialized in designing software solutions to companies of media and advertising industry as well as to direct customers. Working together with Pinka we got some basic guidelines about how to communicate properly, taking into account that we needed to design an identity that would differentiate it from the competitive companies.
Web architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, aesthetic and functional criteria. It has the potential to be a term used for the intellectual discipline of organizing website content. "Web design", by way of contrast, describes the practical tasks, part-graphic and part-technical, of designing and publishing a website. These two keywords led to the complete formal brand-name of the studio under the name "Pinka - Cybernet Architects".
The corporate image had to be innovative and avant-garde opposed to the existing classic standards of the marketplace. We proposed a fresh and irreverent design without losing the essence of the structure, the function of the shape and the minimalism which we automatically relate to the field of contemporary web design. The branding process began with the logo design referring to the company name, complemented by a professional and clean custom typography which follows a square grid system. The custom letters of the logo with the round shapes gave the company a dynamic tone and became an ideal starting point for further design process. We developed a clean, minimal and structured corporate identity in order to reflect the modern aesthetics and the minimalistic philosophy of the design studio. The corporate colours of the brand were chosen to be: black, magenta and white implemented in all applications of the identity. The supplementary typeface used for the subtitle is Orbitron, a square geometric sans-serif intended for display purposes influenced by futurism and the principles of the "New Typography". The content of the whole pack and the basic applications that we recommended for the formal representation of the company consists of the following mentioned: corporate logo, business cards, corporate folder. letterhead, envelopes, cd packaging, promotional material (pens, pencils, t-shirts and wallpapers) as well as a small notebook-reminder.