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Ping Pong is a chain of dim sum restaurants across London. With an international rollout imminent, we were asked to pinpoint the essence of the b… Read More
Ping Pong is a chain of dim sum restaurants across London. With an international rollout imminent, we were asked to pinpoint the essence of the brand, which involved looking at every aspect of the brand from the ground up, and communicate it across all applications. We established a new foundation for the brand by completely revamping their photography, illustration, typography, audio, video and tone of voice. The restaurants are a modern spin on a traditional Chinese tea house, so for the brand applications we took this blend of East meets West and gave it a playful edge whilst incorporating certain key aspects of the existing brand, such as the colour palette and steam (which is integral to the making of dim sum). Website: www.pingpongdimsum.com Read Less
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